The Avengers (2012): Tracking Stronger Than The Dark Knight, Hunger Games
Seems all the promotion and buzz for the Assemblers may pay off for Disney as The Avengers is tracking better than the $500 million movie, The Dark Knight, as well as better than the insanely popular The Hunger Games.
We previously heard mention that The Avengers was tracking to open around $125+ million for its opening weekend, but with the movie tracking as good or better than The Dark Knight and The Hunger Games, would mean Joss Whedon's Marvel Studios movie would bring in $150+ Million.
In July of 2008, The Dark Knight brought in $158.4 million, with The Hunger Games at $152.5 million just a few weeks ago. And this would also see Whedon scoring the highest of any Marvel movie, with Iron Man 2 having a $128.1 million premiere.
The Hollywood Reporter gives us some insider tracking figures:
According to first tracking, unaided awareness in Avengers is 13 percent, compared with 10 percent for Dark Knight and 11 percent for Hunger Games; first choice is 23 percent, tying with Hunger Games and higher than the 19 percent for Dark Knight.
Total awareness is 85 percent, compared with 76 percent for Dark Knight and 74 percent for Hunger Games; definite interest is 61 percent, versus 62 percent for Dark Knight and 54 percent for Hunger Games.
The interest among males in Avengers is surging, though females are likewise expressing more interest than they did in Dark Knight.
Also worth mentioning is just how late The Avengers opens in the U.S., and how the buzz is only continuing and building. The movie has already had its world premiere, a Brazillian premiere and a few other screenings with an International release date of April 27th. Spoilers have already hit the net; however, this seems to only have created further buzz.
And personally speaking - as of right now - I'm definitely looking forward to The Avengers more than The Dark Knight Rises, Amazing Spider-Man or any other movie this Summer. Of course that could change once WB starts promoting TDKR more.
The Avengers assembles May 4th, 2012 and is directed by Joss Whedon, starring Robert Downey Jr. as Iron Man, Chris Hemsworth as Thor, Chris Evans as Captain America, Samuel L. Jackson as Nick Fury, Mark Ruffalo as the Hulk, Scarlett Johansson as the Black Widow and Jeremy Renner as Hawkeye.
Head on over to the Cosmic Book News The Avengers Movie Hub for more news, images and trailers.