Posted by:
Matt McGloin

Amazing Spider-Man (2012): New Viral Campaign With Local Comic Shops


Now this is a pretty cool idea.

Previously, with the release of the latest trailer to the the Amazing Spider-Man, a "secret" website was found in one of the images, Currently, the site still shows the six noisy screens.

However, the site's Twitter feed, @markofspiderman, has been tweeting points of latitude and longitude. 

When entered into a Map, the points are the locations of various comic book shops in different cities.

A writer at SuperHeroHype actually went to his LCS and discovered an Amazing Spider-Man package, which is basically a replica of Peter Park's own. Inside are books, sketches, images and sneakers, which all seem to belong to the Wall Crawler as "Property Of Peter Parker" is taped on the book bag.

Now, I don't know if every location has the same bag and contents as this is the first I've heard of it, but you can take a look at some of the belongings below.

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The Amazing Spider-Man swings into theaters July 3rd, 2012 in 3-D and is directed by Marc Webb starring Andrew Garfield as Peter Parker/Spider-Man, Emma Stone as Gwen Stacy, Rhys Ifans as Dr. Curt Connors/The Lizard, Irrfan Khan as Nels Van Adder, Martin Sheen as Ben Parker, Denis Leary as Captain George Stacy, Sally Field as May Parker and C. Thomas Howell as Ray Cooper.

Head on over to the Cosmic Book News Amazing Spider-Man Movie Hub for more news, images and trailers.